The Feeva solution for Addressable Digital Advertising takes an empowering network-centric approach. It enables“ real-time market segmentation” for ad networks and publishers. It allows broadband and mobile operators to gain new revenues from the online advertising ecosystem.
The Feeva solution makes anonymous demographics available to agencies, advertising networks, and online publishers, thereby enabling them to provide improved performance.
(1) Higher ad response rates, and
(2) More effective delivery of campaigns for brand and local advertisers.
(3) New revenue for the broadband and mobile operators
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